95% Of Unhappy Clients Will Return To A Business If A Business Takes Care Of Issues Quickly And Effectively

Customers do not anticipate you to be perfect. When things go wrong, they do anticipate you to take care of things. If there's nothing else a company can do to fix a concern, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Clients

24% of US buyers consider reviews as 'exceptionally influential'.

To highlight the significance of online reviews and ratings, did you understand that 81 percent of customers will pay more for an item with reviews and those exact same clients are also willing to accept slower shipping times for such items.

Source: Turntonetworks

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. People expect to see some unfavorable reviews.

Source: Capterra

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Google Represents 57.5% Of All Reviews All Over The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

89% Of Consumers Review A Businesses Feedback To Reviews

Not only do a lot of customers read the review replies, 30% of them hold them in high regard. Almost 96% read the responses to their own reviews.

Source: Brightlocal

Customer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Customers Like To Read Reviews Using Their Mobile Phones

Be it via an app or a mobile browser, customers prefer to read reviews on their phones.

Source: Statista

Because They Want To Buy An Item Or A Service And Want To Get The Facts About The Businesses Items And Services, 82% Of Consumers Check Out Review Websites.

Users come because they have actually already formed a purchase decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

72% Of Customers Will Not Take Action Unless They Read Some Reviews

Regardless of how appealing your marketing is, you still need client reviews. There's no other way around it. Consumers are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine

63.6% Of Consumers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review statistics show the general appeal of a website can only presume when it concerns trust.

Source: Review Trackers

49 Percent Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of clients, who take note of the variety of reviews is currently at 46 percent.

Source: Brightlocal

67% Of Consumers Claim Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider

Reviews have an enormous impact on their decision when customers have to select a solution provider.

Source: DemandGenReport

Negative Reviews Can Boost Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, individuals spend more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

74 Percent Of Regional Companies Have At Least 1 Google Review

One review is far from sufficient to improve your site's SERP ranking.

Taking a look at online scores data, we learnt that a business needs to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies really utilize them.

Although we now understand why consumer reviews are so powerful, most businesses apparently don't.

Source: LsaInsider

77% Of Clients Would Most Likely Submit A Review If They Were Asked

More than a 35% would do it to advise others about their consumer encounter and 24% would certainly direct their review to the business itself.

Over a 26% would want to give a review to help other people with their decision making process.

Source: Podium