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Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the producer states. The reason, makers' descriptions are essentially advertisements.
Source: Martech Zone
77% Of Customers Would Likely Give A Review If They Were Asked
More than a 35% would leave a review to inform others about their client encounter and 24% would definitely direct their review to the company itself.
Over a 26% would want to submit a review to help other people with their choice making process.
Source: Podium
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
30% Of Customers Feel Favorable To A Company Which Responds To Online Reviews
Communicating with your consumers establishes trust. Even something as basic as reacting to their comments and reviews can make them feel valued.
As you might expect, customers who feel this way are ready to spend more money with a company.
Source: Statuslabs
95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who check out consumer reviews, concur that it increases their purchasing confidence.
Organizations utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Google Represents 57.5 Percent Of All Reviews All Over The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
Visitors Reading Reviews On A Mobile Device Are 127% Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done faster. Purchasing decisions are made rapidly.
Online reviews are undoubtedly convincing, yet online marketers have not always come to value the power of them.
Source: Martech Zone
89% Of Customers Browse A Businesses Reactions To Reviews
Not only do many customers check out the review replies, 30% of them value them highly. Practically 96% read the reactions to their own reviews.
Source: Brightlocal
83% Of Clients Don't Rely On Advertising
The traditional channels to reach consumers aren't as influential as they utilized to be. Most users who no longer trust advertisements choose to take note of consumers' suggestions online.
Source: Statuslabs
Software Reviews Impact Over 98 Percent Of All Purchasers
18% of software application buyers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
70% Of Customers Choose To Find Out About A Business Through Short Articles And Reviews, Instead Of Ads
Ads are all well and good, but it deserves attempting a different approach also. Reviews are by far the very best method to discover the truth about a service or product.
Source: Statuslabs