74% Of Regional Businesses Have At A Minimum, One Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Taking a look at online ratings data, we discovered that a company requires to have a minimum of 40 reviews before people "Award" it with a star.

Source: Brightlocal

More Than 4 Negative Reviews About A Business Or Service Might Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Customers Like To Read Reviews Using Their Cell Phones

Be it via an app or a mobile browser, most people choose to read reviews on their smart phones.

Source: Statista

77% Of Clients Would Post A Review If They Were Asked

More than a 35% would post a review to notify others about their customer encounter and 24% would definitely direct their review to the business itself.

Over a 26% would be willing to give a review to assist other people with their decision making process.

Source: Podium

67% Of Consumers Suggest Reviews Are A "Very Important" Factor When Choosing A Service Provider

When consumers need to choose a solution provider, reviews have a massive impact on their decision.

Source: DemandGenReport

83% Of All Younger Consumers Were Invited To Submit A Review Recently

Of those invited, 80% of consumers did post a review. Overall, companies have asked 66% of all consumers to leave a review on their business.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your site. According to online review data, people devote more than five times as long on a website when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends

Online review statistics put consumers' reviews as the most reliable source of suggestions. Online reviews normally bring the very same weight as recommendations from family and friends.

Source: Brightlocal

One-half Of All Of The Millennial's "Always" Read Online Reviews For Businesses

More youthful individuals know the worth of being informed. User-generated content has an indisputable influence on customers.

If businesses stop to consider the power of client reviews over millennials, they will recognize what they've been missing out on. Older people are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you wish to purchase a brand-new car and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read online reviews.

With the help of other people, you manage to choose a model that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

Just 44 Percent Of Local Companies Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are complimentary, a remarkably low number of businesses in fact use them.

Although we now know why consumer reviews are so powerful, many businesses obviously don't.

Source: LsaInsider

Positive Reviews Encourage 68 Percent Of Customers To Use A Local Business

Considering that the large majority of consumers check out reviews, you would want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

A One Star Boost In Ranking Can Cause A 5% To 9% Boost In Business Earnings

Businesses that treat clients well typically flourish, review sites help ensure of that.

Source: Statuslabs