United States Shoppers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews

When people read reviews, they focus on various elements of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of American clients.

Source: Statista

67% Of Consumers Claim That Reviews Are A "Very Important" Factor When Choosing A Solution Provider

Reviews have an enormous effect on their decision when clients have to pick a service provider.

Source: DemandGenReport

98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website

Typically, 142 million consumers visit Yelp every month. If you haven't declared your complimentary Yelp business page, this is as great a time as any.

Source: RevLocal

A Solitary Business Review Can Raise Its Conversions By 10 Percent

Online review stats reveal user-generated material can do miracles in terms of conversions.

A single review can have a substantial impact on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can supply an astonishing 44% increase.

Source: RevLocal

90 Percent Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about first impressions, right?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Consumers expect to see some unfavorable reviews.

Source: Capterra

60% Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is affected considerably by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.

Reviews and rating stats show people value the opinion of peers more than any other material.

Source: Collective Bias

95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'always' or 'very frequently'.

Source: Trust You

77% Of Individuals Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how excellent your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs

Unfavorable Reviews Can Improve Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review data, people devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

One-half Of All Millennial's "Constantly" Check Out Online Reviews For Companies

Younger individuals understand the value of being informed. User-generated material has an indisputable impact on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

More Than Four Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone