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Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
73 Percent Of Customers Believe Written Reviews Are More Crucial Than Star And Number Rankings
Online review data make it clear individuals aren't pleased with scores alone.
Customer reviews make the statistics appear more authentic which is what the would-be clients are trying to find. Practically a 3rd of customers say composed reviews are the only feature that makes them think the websites' reviews are useful and appropriate.
Source: Fan and Fuel
A Lot Of Best-selling Items Have An Average Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Somebody always has a bit of a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower ranking in fact helps your overall score.
According to customer rating statistics, conversion rates begin to decrease as scores rise above 4.7.
Source: Spiegel Research Center
Due To The Fact That They Desire To Acquire An Item Or A Service And Want To Get The Truth About The Businesses Products And Services, 82 Percent Of Consumers Go To Review Websites.
Review sites are locations that customers go to get the facts about a product, service or business . Users come because they have already formed a buying decision. The majority of them (89%) buy within a week of their visit. And 29 percent do so within 24 hours.
Source: RevLocal
86% Of Customers Would Consider Composing A Review For A Business
Your clients are your most important resource, and it's not only because of the money they spend at your business. If you give them an excellent experience, they will be willing to share it.
Source: Brightlocal
Almost All Consumers, Who Use Online Reviews, Read Them Early In The Purchasing Process
Let's say you wish to buy a brand-new automobile and there are numerous models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.
With the help of other customers, you manage to pick a model that works for you. That's how positive reviews transform customers into consumers.
Source: Consumer Affairs
Unfavorable Reviews Can Improve Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, people devote more than five times as long on a site when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
60% Of Consumers Refer To Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping
In-store shopping is influenced substantially by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.
Reviews and rating stats show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
15% Of Users Do Not Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15% of prospective consumers will not even think about working with a company they can't find opinions about.
Source: Statuslabs
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You