Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

72% Of Consumers Won't Take Action Unless They Read Some Reviews

No matter how enticing your marketing is, you still require consumer reviews. There is no other way around it. Customers are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

83% Of All Young Shoppers Were Asked To Post A Review Recently

Of those asked, 80% of consumers did submit a review. Overall, companies have asked 66% of all customers to give a review on their company.

Source: Brightlocal

Only 6% Of Consumers Do Not Rely On Consumer Reviews At All

According to customer review data, a massive 19 percent of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews.

Source: Statista

82 Percent Of Consumers Check Out Review Sites Since They Want To Purchase A Product Or A Service And Wish To Get The Facts About Business Services And Products.

Users come due to the fact that they have already formed a buying decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

If They Were Asked, 77% Of Clients Would Definitely Submit A Review

More than a 35% would do it to educate others about their customer experience and 24% would certainly direct their review to the business itself.

Over a 26% would want to submit a review to help other people with their choice making process.

Source: Podium

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all individuals in need of a professional service rely on online reviews.

According to online reviews data, 59% utilized online reviews to choose a legal representative or a physician.

Young people (age 18-35) are much more likely to hire a professional based on online reviews. Only 19% of millennials will consider working with a lawyer without any.

Source: Thomson Reuters

90% Of Consumers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals state about first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you don't have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star ranking is the first thing customers see. Still, users pay attention to other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA customers.

Source: Statista

70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. The majority of people check out much more reviews to get a better idea of how the business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

USA Consumers View "Product Performance" To Be The Most Helpful Detail In Product Reviews

When individuals check out reviews, they focus on various elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of American consumers.

Source: Statista

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

63.6 Percent Of Consumers Go To Google To Check For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics show the basic appeal of a site can only go so far.

Source: Review Trackers

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Won't Utilize A Service

This stat is among many that show the importance of online rankings. Now that news of customer complete satisfaction travels this quick, keeping your consumers delighted is more crucial than ever.

57% of customers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked only for organizations with a perfect five star ranking.

Source: Brightlocal