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77% Of Consumers Don't Rely On Reviews That Are Older Than 3 Months
Clients don't care how great your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that businesses ought to be continuously requesting reviews.
Source: Statuslabs
89% Of Consumers Review A Companies Reactions To Reviews
Not only do most customers read the review replies, 30% of them value them highly. Almost 96% read the replies to their own reviews.
Source: Brightlocal
86% Of Customers Would Consider Writing A Review For A Business
Your consumers are your most valuable resource, and it's not only because of the money they invest at your business. They will be willing to share it if you provide them a great experience.
Source: Brightlocal
Positive Reviews Motivate 68% Of Consumers To Use Local Businesses
Given that the vast majority of customers check out reviews, you'd want yours to be inviting to brand-new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Many Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a mediocre or unfavorable one.
Source: Brightlocal
89% Of Consumers Want To Read Reviews On Their Smartphones
Be it through an app or a mobile web browser, customers choose to read reviews on their mobile phones.
Source: Statista
Over Half Of Individuals Aged 25 To 34 Gave Reviews
According to Statista, the more youthful generations are plainly the more opinionated ones.
Source: Statista
70 Percent Of Consumers Need To Check Out A Minimum Of 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Most people read many more reviews to get a better idea of how the business is actually doing. Don't depend on that fact alone.
Source: Brightlocal
Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals viewpoints before they ever trust what the maker states. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone
Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions
Facebook is currently the most popular social media which can also affect our buying decisions.
According to social reviews data, Facebook affects the majority of users' purchase decisions.
If it has positive reviews, Facebook reviews stats expose that 4 out of five users are most likely to trust a local business.
Source: RevLocal
The Majority Of Popular Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star rankings are suspicious. Somebody always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower rating in fact helps your overall score.
According to client rating statistics, conversion rates begin to reduce as rankings rise above 4.7.
Source: Spiegel Research Center