72 Percent Of Customers Won't Take Action Before They Check Out Some Reviews

No matter how tempting your marketing is, you still require consumer reviews. There's no way around it. Customers are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

77% Of Individuals Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

90 Percent Of Buyers Need Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals say about first impressions?

Users get their first impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your website, think about asking your visitors to compose one.

Source: Martech Zone

Consumers Might Spend 31% More With A Business That Has Terrific Reviews

Take note of this fact. The more detailed other users explain your service or product, the more cash you can charge and consumer review stats reveal to us exactly how much more.

Source: Martech Zone

70% Of Customers Prefer To Learn About A Business By Means Of Articles And Reviews, Rather Than Ads

Ads are all well and good, however it's worth attempting a different approach also. Reviews are without a doubt the best method to discover the truth about a service or product.

Source: Statuslabs

98% Of Yelp's Visitors Bought From A Business They Discovered On The Website

Normally, 142 million customers check out Yelp monthly. This is as great a time as any if you haven't claimed your totally free Yelp business page.

Source: RevLocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Customers expect to see some unfavorable reviews.

Source: Capterra

A One Star Increase In Ranking Can Cause A 5% To 9% Increase In Business Income

Businesses that treat consumers well typically prosper, review websites help make sure of that.

Source: Statuslabs

15% Of Buyers Do Not Trust Businesses Without Online Reviews

No trust means no interactions. 15% of potential consumers won't even consider working with a company they can't find viewpoints about.

Source: Statuslabs

60 Percent Of Consumers Seek Advice From Blog And Social Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social media. With males being twice as likely to be affected than women.

Reviews and rating stats reveal individuals value the viewpoint of peers more than any other material.

Source: Collective Bias

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz