More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Positive Reviews Motivate 68% Of Consumers To Choose Local Businesses

Because the huge bulk of customers check out reviews, you would want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

89% Of Buyers Choose To Read Reviews Using Their Smart Devices

Be it by means of an app or a mobile web browser, people today prefer to read reviews on their mobile phones.

Source: Statista

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US buyers consider reviews as 'incredibly influential'.

To illustrate the significance of online reviews and rankings, did you understand that 81 percent of customers will pay more for an item with reviews and those very same customers are likewise ready to accept slower shipping times for such products.

Source: Turntonetworks

Over Half Of Consumers Aged 25-34 Submitted Reviews

According to Statista, the younger generations are plainly the more vocal ones.

Source: Statista

98% Of Yelp's Browsers Bought From A Business They Found On The Site

Normally, 142 million customers visit Yelp on a monthly basis. If you have not declared your free Yelp business page, this is as good a time as any.

Source: RevLocal

30% Of Consumers Feel Positive About A Business Which Reacts To Online Reviews

Keeping in touch with your customers builds their trust. Even something easy like reacting to their reviews and comments can make them feel appreciated.

As you may anticipate, clients who feel this way are happy to spend more money with a company.

Source: Statuslabs

Consumers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. For that reason, purchasing choices are made rapidly.

Online reviews are certainly convincing, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

If They Were Asked, 77% Of Consumers Would Undoubtedly Give A Review

More than a 35% would submit a review to advise others about their consumer encounter and 24% would rather direct their review to the business itself.

Over a 26% would be willing to post a review to help other people with their choice making process.

Source: Podium

Reviews Shared On Twitter Can Boost Sales By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

67% Of Customers Claim That Reviews Are A "Very Important" Factor When Selecting A Service Provider

Reviews have an enormous effect on their decision when clients have to choose a service provider.

Source: DemandGenReport