49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency too.

The share of consumers, who focus on the variety of reviews is presently at 46 percent.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can also influence our purchasing preferences.

According to social media reviews statistics, Facebook impacts the majority of users' purchase choices.

If it has positive reviews, Facebook reviews stats expose that 4 out of five users are more likely to rely on a local business.

Source: RevLocal

Positive Reviews Motivate 68% Of Customers To Choose A Local Business

Since the huge majority of customers read reviews, you'd want yours to be appealing to new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the negative and positive reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. People anticipate to see some unfavorable reviews.

Source: Capterra

91 Percent Of Millennials Trust In Online Reviews As Much As Friends And Family

Online review stats position consumers' reviews as the most credible source of recommendations. Online reviews normally bring the very same weight as guidance from loved ones.

Source: Brightlocal

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review statistics show the general popularity of a website can only presume when it comes to trust.

Source: Review Trackers

Just 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of companies in fact utilize them.

Although we now know why consumer reviews are so powerful, most businesses apparently do not.

Source: LsaInsider

Reviews Shared On Twitter Can Increase Online Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

53% Of Customers Expect Businesses To Answer Back Within A Week To Negative Reviews

Online review statistics show that 63% of consumer reviews go on without a response. That's too bad, because those companies are losing clients that way.

Source: Review Trackers

95% Of Unhappy Clients Will Go Back To A Business If A Business Takes Care Of Issues Rapidly And Effectively

Consumers do not expect you to be perfect. They do anticipate you to fix things when they go wrong. If there is absolutely nothing else a business can do to solve an issue, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

Google Accounts For 57.5 Percent Of All Reviews Throughout The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers