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70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Most people check out many more reviews to get a better idea of how the business is actually doing. Don't depend on that figure alone.
Source: Brightlocal
Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your site. According to online review data, people devote more than five times as long on a website when they read negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
73% Of Customers Think Written Reviews Are More Crucial Than Star And Number Ratings
Online review stats make it clear people aren't satisfied with ratings alone.
Customer reviews make the stats appear more authentic which is what the potential customers are looking for. Practically a 3rd of customers say written reviews are the only feature that makes them believe the websites' reviews are useful and pertinent.
Source: Fan and Fuel
The Majority Of Popular Products Have An Average Rating Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star ratings.
According to consumer rating statistics, conversion rates start to decrease as scores rise above 4.7.
Source: Spiegel Research Center
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you want to purchase a new car and there are numerous models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.
With the help of other customers, you manage to choose a model that works for you. That's how positive reviews convert consumers into customers.
Source: Consumer Affairs
91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones
Online review statistics put consumers' reviews as the most reliable source of recommendations. Online reviews generally carry the very same weight as suggestions from loved ones.
Source: Brightlocal
A One Star Boost In Ranking Can Result In A 5% To 9% Boost In Business Revenue
Businesses that treat clients fairly usually flourish, review sites help make sure of that.
Source: Statuslabs
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies doubt the integrity of online reviews. Nonetheless, they realize the massive impact user rankings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
67% Of Consumers Report Reviews Are A "Very Crucial" Factor When Picking A Service Provider
Reviews have a massive impact on their decision when customers have to pick a service provider.
Source: DemandGenReport
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Clients
24% of US consumers consider reviews as 'very influential'.
To show the significance of online reviews and ratings, did you understand that 81 percent of consumers will pay more for a product with reviews and those very same customers are likewise going to accept slower shipping times for such products.
Source: Turntonetworks
Google Represents 57.5 Percent Of All Reviews Around The Globe
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers