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The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010
Presently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
Because They Want To Acquire An Item Or A Service And Desire To Get The Truth About The Businesses Products And Services, 82% Of Customers Visit Review Sites.
Users come since they have already formed a purchase decision. The majority of them (89 percent) purchase within a week of their visit.
Source: RevLocal
70 Percent Of Consumers Prefer To Find Out About A Business Through Reviews And Articles, Instead Of Advertisements
Advertisements are all well and good, however it's worth attempting a different approach as well. Reviews are without a doubt the very best way to discover the truth about a service or product.
Source: Statuslabs
Over Half Of Consumers Aged 25 To 34 Wrote Reviews
According to Statista, the more youthful generations are evidently the more opinionated ones.
Source: Statista
Google Represents 57.5% Of All Reviews Around The World
Google is in the lead here, followed by Facebook as a far-off second.
These are the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of US Consumers
24% of US shoppers consider reviews as 'incredibly influential'.
To show the importance of online reviews and rankings, did you understand that 81% of consumers will pay more for an item with reviews and those exact same clients are likewise ready to accept slower shipping times for such items.
Source: Turntonetworks
77% Of Buyers Do Not Rely On Reviews That Are Older Than 3 Months
Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that businesses ought to be constantly asking for reviews.
Source: Statuslabs
98% Of Yelp's Browsers Bought From A Business They Found On The Site
Typically, 142 million consumers go to Yelp each month. This is as excellent a time as any if you haven't claimed your complimentary Yelp business page.
Source: RevLocal
89% Of Individuals Want To Read Reviews Using Their Mobile Devices
Be it through an app or a mobile internet browser, most people prefer to read reviews on their mobile devices.
Source: Statista
49% Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision
Customers value not just the quality or nature of the reviews, but they consider their quantity and recency too.
The share of consumers, who focus on the number of reviews is presently at 46%.
Source: Brightlocal
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Customer Reviews On Products Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are generally advertisements.
Source: Martech Zone