A Single Business Review Can Raise Its Conversions By 10 Percent

Online review statistics reveal user-generated content can do wonders in regards to conversions.

A single review can have a massive effect on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can provide a mind-blowing 44% boost.

Source: RevLocal

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Customers

24% of US shoppers consider reviews as 'exceptionally influential'.

To highlight the significance of online reviews and scores, did you understand that 81% of consumers will pay more for an item with reviews and those very same customers are likewise willing to accept slower shipping times for such products.

Source: Turntonetworks

Software Reviews Impact Over 98% Of All Purchasers

18% of software purchasers consider reviews to be an important factor in the purchase process. Software reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review data, people devote more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or faked reviews.

Source: Reevoo

Favorable Reviews Motivate 68 Percent Of Customers To Choose Local Businesses

Given that the vast bulk of consumers check out reviews, you'd want yours to be enticing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Will Not Use A Service

This stat is among numerous that illustrate the value of online ratings. Now that news of consumer fulfillment travels this fast, keeping your clients pleased is more vital than ever.

57% of customers have looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked just for businesses with a perfect five star rating.

Source: Brightlocal

Most Best Selling Items Have An Average Score Of 4.2 To 4.7

You can't make everyone delighted, which is why perfect 5 star ratings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Often a lower rating in fact helps your overall rating.

According to consumer rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

98% Of Yelp's Website Visitors Purchased From A Business They Discovered On The Website

Usually, 142 million customers visit Yelp every month. This is as good a time as any if you have not declared your complimentary Yelp business page.

Source: RevLocal

77% Of Individuals Don't Rely On Reviews That Are Older Than 3 Months

Clients don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs

88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics

Statistics reveal that reviews were more successful than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

70% Of Customers Prefer To Find Out About A Business Through Posts And Reviews, Instead Of Ads

Ads are all well and good, but it's worth trying a different approach too. Reviews are by far the best method to discover the truth about a product or service.

Source: Statuslabs

64% Of Americans Concur That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out client reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

89% Of Clients Read A Businesses Feedback To Reviews

Not only do the majority of consumers read the review replies, 30% of them value them highly. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

86% Of Customers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the money they spend at your business. If you provide a great experience, they will be willing to share it.

Source: Brightlocal

Over Half Of Individuals Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are seemingly the more vocal ones.

Source: Statista

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies doubt the integrity of online reviews. Nevertheless, they recognize the massive effect user ratings have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc