More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

30% Of Clients Feel Favorable To A Company Which Responds To Online Reviews

Staying connected with your clients creates trust. Even something as basic as reacting to their reviews and remarks can make them feel appreciated.

As you may anticipate, clients who feel this way are more willing to invest more cash with a business.

Source: Statuslabs

Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of businesses actually make use of them.

Although we now understand why customer reviews are so powerful, most businesses obviously don't.

Source: LsaInsider

73 Percent Of Consumers Believe Client Reviews Are More Crucial Than Star And Number Ratings

Online review stats make it clear people aren't pleased with ratings alone.

Written reviews make the stats appear more genuine which is what the potential consumers are trying to find. Practically a 3rd of consumers say written reviews are the only feature that makes them believe the websites' reviews are useful and appropriate.

Source: Fan and Fuel

United States Consumers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews

When people read reviews, they focus on different elements of the shopping experience. However according to online review stats, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US customers.

Source: Statista

67% Of Customers Say Reviews Are A "Extremely Important" Factor When Picking A Service Provider

When customers need to choose a service provider, reviews have a huge influence on their decision.

Source: DemandGenReport

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company

The star rating is the first thing customers see. Still, users focus on other factors as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of American customers.

Source: Statista

The Majority Of Customers Aged 25 To 34 Published Reviews

According to Statista, the more youthful generations are reportedly the more opinionated ones.

Source: Statista

The Average Review Word Count Has Gotten 65% Much Shorter Since 2010

At the present time reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

Google Represents 57.5 Percent Of All Reviews Worldwide

Google is the clear winner as far as circulation goes, however they are not the only ones in the game.

Here are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

63.6% Of Customers Go To Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

When it comes to trust, these online review statistics show the basic popularity of a site can only go so far.

Source: Review Trackers

53% Of Consumers Expect Companies To Reply Within A Week To Negative Reviews

Online review statistics clarify that 63% of client reviews stay without a response. That's too bad, since those companies are losing clients that way.

Source: Review Trackers

98% Of Yelp's Browsers Bought From A Business They Discovered On The Site

Usually, 142 million customers check out Yelp monthly. If you haven't claimed your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too

We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers expect to see some unfavorable reviews.

Source: Capterra

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You