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Online Item Reviews About A Product Can Improve Its Conversion Rate By More Than 270%
User review statistics reveal the purchase probability for an item with five reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
70 Percent Of Consumers Prefer To Discover A Business Via Reviews And Articles, Instead Of Ads
Advertisements are all well and good, but it's worth attempting a different approach as well. Reviews are by far the best method to find the truth about a product or service.
Source: Statuslabs
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than 2 thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Consumer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the producer says. The reason, producers' descriptions are generally ads.
Source: Martech Zone
71% Of Millennials Browse Consumer Reviews Of Expert Services
More than half of all individuals in need of an expert service turn to online reviews.
According to online reviews data, 59% utilized online reviews to select an attorney or a doctor.
Younger people (age 18-35) are a lot more inclined to work with a professional based upon online reviews. Just 19% of millennials will think about working with an attorney without any.
Source: Thomson Reuters
74 Percent Of Local Businesses Have At Least One Google Review
One review is far from adequate to enhance your site's SERP ranking.
Looking at online scores data, we discovered that a business requires to have an average of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
Unfavorable Reviews Can Improve Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review data, people spend more than 5 times as long on a website when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
USA Buyers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews
They focus on different elements of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of US clients.
Source: Statista
72 Percent Of Consumers Will Not Take Action Before They Check Out Some Reviews
Regardless of how appealing your marketing is, you still need customer reviews. There is no other way around it. Consumers are still willing to hear you out, but they rely on other people more.
Source: My Testimonial Engine
The Majority Of People Aged 25-34 Gave Reviews
According to Statista, the younger generations are obviously the more vocal ones.
Source: Statista
88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Statistics reveal that reviews were more effective than Television advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista