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67% Of Consumers Report Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider
Reviews have a massive effect on their decision when consumers have to pick a solution provider.
Source: DemandGenReport
63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.
When it comes to trust, these online review statistics reveal the general appeal of a website can just go so far.
Source: Review Trackers
Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, people spend more than 5 times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
Users Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users prefer to get things done much faster. For that reason, purchasing decisions are made quickly.
Online reviews are undoubtedly persuasive, yet online marketers have not necessarily come to value the power of them.
Source: Martech Zone
91% Of Millennials Depend On Online Reviews As Much As Loved Ones
Online review statistics put clients' reviews as the most reliable source of suggestions. Online reviews typically bring the very same weight as advice from friends and family.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Reviews Published On Twitter Can Help Increase Sales By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
83% Of All Younger Clients Were Asked To Give A Review Recently
Of those asked, 80% of clients did post a review. Overall, businesses have asked 66% of all clients to leave a review on their company.
Source: Brightlocal
Favorable Reviews Encourage 68% Of Customers To Choose Local Businesses
Given that the huge majority of consumers check out reviews, you'd want yours to be inviting to new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
77% Of Consumers Would Undoubtedly Give A Review If They Were Asked
More than a 35% would submit a review to educate others about their client experience and 24% would rather direct their review to the company itself.
Over a 26% would want to leave a review to assist other individuals with their choice making process.
Source: Podium
More Than Half Of Customers Aged 25 To 34 Posted Reviews
According to Statista, the younger generations are clearly the more vocal ones.
Source: Statista
Most Best Selling Products Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody pleased, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower rating in fact helps your overall score.
According to customer rating statistics, conversion rates start to decrease as rankings rise above 4.7.
Source: Spiegel Research Center