91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. However, they understand the enormous effect user ratings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

67% Of Consumers Report Reviews Are A "Very Crucial" Factor When Picking A Service Provider

Reviews have a huge effect on their decision when consumers have to select a service provider.

Source: DemandGenReport

98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Website

Generally, 142 million customers visit Yelp monthly. If you haven't declared your totally free Yelp business page, this is as great a time as any.

Source: RevLocal

Google Represents 57.5 Percent Of All Reviews Globally

Google is the clear winner as far as circulation goes, but they are not the only ones in the game.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Stats reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

More Than Four Negative Reviews About A Company Or Service May Reduce Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Clients Might Spend 31% More With A Business That Has Excellent Reviews

Focus on this fact. The better other users explain your services or product, the more money you can charge and consumer review stats reveal to us precisely how much more.

Source: Martech Zone

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of USA Clients

24% of US buyers consider reviews as 'extremely influential'.

To show the significance of online reviews and rankings, did you understand that 81% of customers will pay more for a product with reviews and those very same customers are also willing to accept slower shipping times for such products.

Source: Turntonetworks

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your site. According to online review stats, people devote more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo

Online Item Reviews About An Item Can Amplify Its Conversion Rate By A Whopping 270%

User review statistics show the purchase possibility for a product with 5 reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

53% Of Customers Expect Businesses To Reply Within A Week To Unfavorable Reviews

Online review statistics reveal that 63% of consumer reviews remain without a reply. That's too bad, since those companies are losing consumers that way.

Source: Review Trackers

If A Company Deals With Issues Rapidly And Efficiently, 95% Of Disappointed Clients Will Go Back To A Company

Clients do not expect you to be perfect. When things go wrong, they do anticipate you to take care of things. If there is nothing else a business can do to resolve a problem, a simple coupon can say "We're sorry" in a more appealing way.

Source: SocialMediaToday

If They Were Asked, 77% Of Customers Would Most Likely Post A Review

More than a 35% would leave a review to inform others about their consumer encounter and 24% would probably direct their review to the business itself.

Over a 26% would be willing to post a review to assist other people with their decision making process.

Source: Podium

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out a lot more reviews to get a better idea of how the business is in fact doing. Don't depend upon that fact alone.

Source: Brightlocal

89% Of Consumers Like To Read Reviews Using Their Mobile Phones

Be it through an app or a mobile web browser, people young and old prefer to read reviews on their mobile phones.

Source: Statista

77% Of Individuals Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that businesses ought to be continuously asking for reviews.

Source: Statuslabs