95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

A Lot Of Best-selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to consumer rating statistics, conversion rates start to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

83 Percent Of Customers Don't Trust Advertising

The traditional channels to reach customers aren't as prominent as they utilized to be. The majority of users who no longer trust ads pick to take notice of clients' suggestions online.

Source: Statuslabs

77% Of Consumers Do Not Trust Reviews That Are Older Than 3 Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses ought to be continuously requesting reviews.

Source: Statuslabs

77% Of Consumers Would Certainly Submit A Review If They Were Asked

More than a 35% would do it to advise others about their customer experience and 24% would definitely direct their review to the company itself.

Over a 26% would be willing to give a review to assist other individuals with their choice making process.

Source: Podium

One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

Younger individuals understand the worth of being informed. User-generated content has an unassailable effect on consumers.

If businesses stop to consider the power of client reviews over millennials, they will realize what they've been missing out on. Older individuals are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

Just 6 Percent Of Consumers Don't Rely On Customer Reviews At All

According to consumer review stats, a tremendous 19% of customers always trust online reviews and never a make a purchase without reading reviews.

Source: Statista

Customers Could Spend 31 Percent More With A Business That Has Excellent Reviews

Take notice of this statistic. The better other users describe your services or product, the more cash you can charge and customer review statistics show us precisely just how much more.

Source: Martech Zone

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a brand-new vehicle and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read online reviews.

With the help of other people, you quickly pick a model that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well

We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Consumers anticipate to see some negative reviews.

Source: Capterra

73% Of Customers Believe Customer Reviews Are More Crucial Than Star And Number Scores

Online review statistics make it clear people aren't pleased with scores alone.

Customer reviews make the stats appear more genuine which is what the potential customers are searching for. Nearly a 3rd of consumers state composed reviews are the only function that makes them believe the websites' reviews are relevant and beneficial.

Source: Fan and Fuel

53% Of Americans Consider Product Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and desire the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses actually use them.

Although we now understand why customer reviews are so powerful, many businesses obviously don't.

Source: LsaInsider

89% Of Customers Review A Companies Reactions To Reviews

Not only do a lot of individuals check out the review replies, 30% of them highly value them. Practically 96% read the responses to their own reviews.

Source: Brightlocal

Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Positive Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Since the vast bulk of customers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal