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61% Of Local Businesses Have An Average Ranking Of 4 To 5 Stars
Overall two thirds of businesses have great and exceptional ratings. Only 5% of businesses have a rating listed below 3 stars.
Source: Brightlocal
Consumers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users
Mobile users choose to get things done quicker. Purchasing choices are made quickly.
Online reviews are obviously convincing, yet marketers haven't always come to value the power of them.
Source: Martech Zone
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Most Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends show people choose to comment if they had a positive experience, rather than a mediocre or negative one.
Source: Brightlocal
53% Of Americans Consider Product Reviews And Ratings As The Most Important Part Of Online Shopping.
Today's consumers are smart and desire the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the buying decision.
Source: Statista
If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Customers anticipate to see some unfavorable reviews.
Source: Capterra
77% Of Clients Don't Rely On Reviews That Are Older Than 3 Months
Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.
Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that businesses should to be constantly asking for reviews.
Source: Statuslabs
15 Percent Of Visitors Don't Trust Businesses Without Having Online Reviews
No trust indicates no interactions. 15% of prospective consumers will not even consider working with a company they can't find opinions about.
Source: Statuslabs
63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.
These online review statistics reveal the general appeal of a site can just go so far when it concerns trust.
Source: Review Trackers
53% Of Customers Anticipate Businesses To Reply Within A Week To Unfavorable Reviews
Online review stats reveal that 63% of consumer reviews stay without a reply. That's regrettable, due to the fact that those businesses are losing clients that way.
Source: Review Trackers
USA Consumers View "Product Performance" To Be The Most Helpful Detail In Product Reviews
They focus on various aspects of the shopping experience when people check out reviews. However according to online review stats, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of US consumers.
Source: Statista
Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Businesses
Younger individuals know the value of being informed. User-generated content has an indisputable impact on consumers.
If businesses stop to consider the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older people are different though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
Only 6% Of Customers Do Not Rely On Client Reviews At All
According to client review stats, a massive 19 percent of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews first.
Source: Statista
77% Of Consumers Would Most Likely Leave A Review If They Were Asked
More than a 35% would do it to notify others about their customer encounter and 24% would probably direct their review to the company itself.
Over a 26% would want to submit a review to assist other people with their decision making process.
Source: Podium
74% Of Local Companies Have At Least 1 Google Review
One review is far from sufficient to enhance your site's SERP ranking.
Looking at online ratings statistics, we found out that a company needs to have approximately 40 reviews before customers "Award" it with a star.
Source: Brightlocal