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More Than Four Negative Reviews About A Company Or Product May Decrease Sales By 70%
One negative review is enough for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
95% Of Disappointed Customers Will Go Back To A Business If A Company Manages To Resolve Problems Quickly And Efficiently
Customers don't expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there's absolutely nothing else a company can do to deal with a problem, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
83% Of All Younger Consumers Were Asked To Submit A Review Recently
Of those invited, 80% of consumers did give a review. Overall, companies have actually asked 66% of all customers to submit a review on their business.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company
The star score is the first thing consumers see. Still, users pay attention to other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States consumers.
Source: Statista
15% Of Clients Don't Trust Businesses With No Online Reviews
No trust means no interactions. 15 percent of prospective clients will not even consider working with a company they can't find opinions about.
Source: Statuslabs
91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses question the integrity of online reviews. Nonetheless, they recognize the huge impact user rankings have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
86% Of Consumers Would Consider Composing A Review For A Business
Your clients are your most important resource, and it's not just because of the money they spend at your business. If you provide a good experience, they will be willing to share it.
Source: Brightlocal
71% Of Millennials Browse Customer Reviews Of Expert Services
Over half of all people in need of an expert service rely on online reviews.
According to online reviews stats, 59% used online reviews to select a physician or a legal representative.
Young people (age 18-35) are much more likely to hire a professional based on online reviews. Just 19% of millennials will think about working with a legal representative without any.
Source: Thomson Reuters
Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Companies
More youthful people know the worth of being informed. User-generated material has an indisputable influence on customers.
They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are various though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
70 Percent Of Customers Choose To Find Out About A Business Through Reviews And Articles, Rather Than Ads
Ads are all well and good, but it deserves attempting a different approach too. Reviews are by far the very best method to discover the truth about a product or service.
Source: Statuslabs