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64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who check out customer reviews, concur that it increases their purchasing confidence.
Businesses utilize the reviews to enhance their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Online Item Reviews About An Item Can Improve Its Conversion Rate By A Staggering 270%
User review stats show the purchase likelihood for an item with five reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center
Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer states. The reason, makers' descriptions are generally ads.
Source: Martech Zone
The Majority Of Customers Aged 25 To 34 Gave Reviews
According to Statista, the more youthful generations are unsurprisingly the more opinionated ones.
Source: Statista
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
USA Shoppers View "Product Performance" To Be The Most Useful Information In Product Reviews
They focus on various elements of the shopping experience when individuals read reviews. But according to online review stats, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of American clients.
Source: Statista
Consumers Reading Reviews On A Mobile Device Are 127% Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done much faster. Buying choices are made rapidly.
Online reviews are clearly persuasive, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone
Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process
Let's say you want to purchase a brand-new vehicle and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.
With the help of other consumers, you manage to select one that works for you. That's how favorable reviews convert customers into clients.
Source: Consumer Affairs
89% Of Consumers Choose To Read Reviews Using Their Cell Phones
Be it through an app or a mobile browser, most people choose to read reviews on their mobile devices.
Source: Statista
Unfavorable Reviews Can Improve Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive driver for users to devote more time on your website. According to online review statistics, people spend more than five times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo
A Single Business Review Can Raise Its Conversions By 10%
Online review statistics reveal user-generated content can do wonders in regards to conversions.
A single review can have a massive impact on your business.
A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can supply an astonishing 44% increase.
Source: RevLocal
A One Star Boost In Rating Can Result In A 5% To 9% Boost In Business Earnings
Businesses that treat consumers honorably usually flourish, review sites help ensure of that.
Source: Statuslabs
63.6% Of Customers Visit Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
When it comes to trust, these online review stats show the basic popularity of a website can just go so far.
Source: Review Trackers