95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'constantly' or 'really often'.

Source: Trust You

Just 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of businesses in fact utilize them.

Although we now understand why customer reviews are so effective, most businesses obviously do not.

Source: LsaInsider

Google Represents 57.5% Of All Reviews Around The Globe

Google is in the lead here, followed by Facebook as a far-off second.

These the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others with 8.6%.

Source: Review Trackers

Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Given that the large majority of customers read reviews, you'd want yours to be appealing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

60 Percent Of Customers Seek Advice From Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store shopping is influenced significantly by blogs and reviews on social networks. With men being two times as likely to be influenced than women.

Reviews and ranking statistics reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

Online Product Reviews About A Product Can Boost Its Conversion Rate By More Than 270%

User review statistics reveal the purchase possibility for an item with five reviews is 270% higher than the exact same product without reviews.

Source: Spiegel Research Center

15% Of People Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of potential customers won't even consider working with a business they can't find viewpoints about.

Source: Statuslabs

74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Looking at online scores statistics, we discovered that a company needs to have a minimum of 40 reviews before users "Award" it with a star.

Source: Brightlocal

95% Of Dissatisfied Consumers Will Go Back To A Company If A Business Takes Care Of Problems Quickly And Effectively

Clients do not anticipate you to be perfect. When things go wrong, they do expect you to resolve things. If there is nothing else a company can do to resolve an issue, a simple coupon can say "We are sorry" in a more attractive way.

Source: SocialMediaToday

If They Were Asked, 77% Of Consumers Would Most Likely Give A Review

More than a 35% would post a review to notify others about their client experience and 24% would undoubtedly direct their review to the company itself.

Over a 26% would be willing to submit a review to assist other people with their decision making process.

Source: Podium

64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out consumer reviews, agree that it increases their purchasing confidence.

Organizations use the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista