64 Percent Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read client reviews, concur that it increases their buying confidence.

Businesses utilize the reviews to enhance their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Published On Twitter Can Help Increase Online Sales By 6.46 Percent

Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

98 Percent Of Yelp's Browsers Purchased From A Business They Found On The Site

Typically, 142 million consumers check out Yelp each month. If you haven't declared your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Clients Might Spend 31% More With A Business That Has Excellent Reviews

Take notice of this fact. The more detailed other users describe your service or product, the more cash you can charge and customer review statistics show us exactly how much more.

Source: Martech Zone

The Majority Of People Aged 25 To 34 Wrote Reviews

According to Statista, the younger generations are surprisingly the more vocal ones.

Source: Statista

Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a brand-new car and there are a number of models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other customers, you manage to pick one that works for you. That's how positive reviews convert consumers into consumers.

Source: Consumer Affairs

72 Percent Of Customers Won't Take Action Before They Check Out Some Reviews

Irrespective of how appealing your marketing is, you still need customer reviews. There's no way around it. Customers are still ready to hear you out, but they trust other people more.

Source: My Testimonial Engine

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals viewpoints before they ever trust what the maker says. The reason, producers' descriptions are basically ads.

Source: Martech Zone

Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270 Percent

User review stats show the purchase probability for an item with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

Many Best-selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to consumer rating stats, conversion rates begin to decrease as rankings rise above 4.7.

Source: Spiegel Research Center

American Shoppers Regard "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on different elements of the shopping experience when individuals read reviews. However according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of US clients.

Source: Statista

15 Percent Of Consumers Do Not Trust Businesses Without Having Online Reviews

No trust means no interactions. 15 percent of prospective customers will not even think about doing business with a business they can't discover viewpoints about.

Source: Statuslabs

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, however negative reviews can be a positive driver for users to devote more time on your site. According to online review data, people spend more than 5 times as long on a website when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95% suspect censorship or faked reviews.

Source: Reevoo