Almost All Customers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a new vehicle and there are numerous models which fit your requirements. How do you pick the very best one for you? Well, you read reviews.

With the help of other consumers, you manage to choose a model that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

53% Of Customers Expect Businesses To Answer Back Within A Week To Negative Reviews

Online review stats show that 63% of consumer reviews remain without a reply. That's too bad, due to the fact that those companies are losing consumers that way.

Source: Review Trackers

83% Of Customers Don't Rely On Advertising

The conventional channels to reach consumers aren't as prominent as they utilized to be. Many users who no longer trust advertisements pick to take note of consumers' recommendations online.

Source: Statuslabs

If A Business Handles Problems Rapidly And Efficiently, 95% Of Unsatisfied Consumers Will Go Back To A Company

Customers do not expect you to be perfect. When things go wrong, they do expect you to take care of things. If there is nothing else a business can do to deal with an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

70 Percent Of Consumers Prefer To Find Out About A Business Via Reviews And Short Articles, Rather Than Ads

Ads are all well and good, however it's worth attempting a different approach too. Reviews are by far the best method to find the truth about a product or service.

Source: Statuslabs

72 Percent Of Clients Won't Take Action Unless They Read Some Reviews

No matter how tempting your marketing is, you still need client reviews. There is no skirting around it. Customers are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

If They Were Asked, 77% Of Clients Would Undoubtedly Post A Review

More than a 35% would submit a review to educate others about their customer experience and 24% would rather direct their review to the company itself.

Over a 26% would be willing to leave a review to assist other individuals with their decision making process.

Source: Podium

86% Of Consumers Would Consider Writing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the cash they spend at your business. They will be willing to share it if you offer them a good experience.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the general appeal of a site can only go so far.

Source: Review Trackers

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Customers

24% of US buyers consider reviews as 'incredibly influential'.

To show the significance of online reviews and rankings, did you understand that 81% of customers will pay more for a product with reviews and those same clients are likewise happy to accept slower shipping times for such items.

Source: Turntonetworks

60 Percent Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With men being twice as likely to be influenced than ladies.

Reviews and ranking statistics reveal people value the opinion of peers more than any other material.

Source: Collective Bias

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already discussed the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. People anticipate to see some unfavorable reviews.

Source: Capterra

When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Aspect

Stats reveal that reviews were more beneficial than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

15 Percent Of Buyers Do Not Trust Businesses With No Online Reviews

No trust implies no interactions. 15% of possible clients won't even consider working with a company they can't find viewpoints about.

Source: Statuslabs