Positive Reviews Motivate 68% Of Customers To Choose Local Businesses

Considering that the large bulk of customers read reviews, you would want yours to be enticing to new customers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. People expect to see some unfavorable reviews.

Source: Capterra

More Than Half Of Consumers Will Not Utilize A Service If It Has Less Than A 4 Star Rating

This stat is among lots of that highlight the value of online scores. Now that news of consumer satisfaction travels this fast, keeping your consumers pleased is more crucial than ever.

57 percent of consumers have searched for business with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked just for companies with a best five star score.

Source: Brightlocal

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the general appeal of a website can only go so far.

Source: Review Trackers

Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars

Typically 2 out of 3 companies have excellent and awesome scores. Only 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can likewise influence our buying decisions.

According to social media reviews data, Facebook affects over half of users' purchase choices.

Facebook reviews statistics expose that four out of 5 users are most likely to rely on a local business if it has positive reviews.

Source: RevLocal

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their quantity and recency also.

The share of customers, who pay attention to the number of reviews is currently at 46 percent.

Source: Brightlocal

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Site

Usually, 142 million consumers visit Yelp each month. If you haven't declared your totally free Yelp business page, this is as great a time as any.

Source: RevLocal

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Google Accounts For 57.5 Percent Of All Reviews Across The Globe

Google remains in the lead here, followed by Facebook as a remote second.

Here are the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful individuals understand the worth of being informed. User-generated material has an indisputable effect on customers.

They will understand what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the enormous impact user scores have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

73 Percent Of Customers Think Consumer Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear individuals aren't pleased with scores alone.

Written reviews make the statistics appear more authentic which is what the prospective customers are trying to find. Nearly a 3rd of customers say composed reviews are the only function that makes them think the sites' reviews are beneficial and relevant.

Source: Fan and Fuel

A One Star Increase In Ranking Can Lead To A 5% To 9% Increase In Business Profits

Businesses that treat clients well usually succeed, review sites help make certain of that.

Source: Statuslabs

30% Of Consumers Feel Favorable To A Company Which Responds To Online Reviews

Staying connected with your clients creates trust. Even something like responding to their reviews and comments can make them feel appreciated.

As you may expect, customers who feel this way are more willing to invest more cash with a business.

Source: Statuslabs