Software Reviews Influence Over 98 Percent Of All Buyers

18 percent of software application purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

77% Of Individuals Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how great your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies should to be continuously requesting reviews.

Source: Statuslabs

53% Of Americans Consider Item Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and want the very best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the buying decision.

Source: Statista

Positive Reviews Encourage 68% Of Consumers To Use Local Businesses

Given that the huge majority of customers check out reviews, you'd want yours to be inviting to new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

More Than Half Of Individuals Aged 25-34 Gave Reviews

According to Statista, the younger generations are clearly the more opinionated ones.

Source: Statista

A Solitary Business Review Can Raise Its Conversions By 10%

Online review statistics show user-generated content can do miracles in terms of conversions.

A single review can have a substantial impact on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can provide a mind-blowing 44 percent increase.

Source: RevLocal

Only 6% Of Consumers Don't Rely On Customer Reviews At All

According to customer review data, a tremendous 19% of customers always rely on online reviews and never ever a purchase without reading reviews initially.

Source: Statista

Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

Many Best Selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to customer rating stats, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

88% Of Executives Regard Reputation Risk As A Leading Business Concern

Reputation management stats indicate a business's reputation doesn't impact just the consumers. Potential employees likewise take a look at rankings and read reviews.

Source: Deloitte

When Purchasing Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Aspect

Stats reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

71% Of Millennials Browse Consumer Reviews Of Professional Services

Over half of all people in need of a professional service turn to online reviews.

According to online reviews stats, 59% used online reviews to pick a legal representative or a medical professional.

Young people (age 18-35) are a lot more inclined to hire a professional based on online reviews. Just 19% of millennials will think about hiring a lawyer without any.

Source: Thomson Reuters

If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Consumers expect to see some negative reviews.

Source: Capterra

Half Of All Millennial's "Constantly" Read Online Reviews For Companies

More youthful individuals know the value of being informed. User-generated material has an unassailable impact on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

83% Of Clients Do Not Trust Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. A lot of users who no longer trust advertisements choose to take note of consumers' suggestions online.

Source: Statuslabs

If They Were Asked, 77% Of Consumers Would Most Likely Post A Review

More than a 35% would submit a review to advise others about their customer encounter and 24% would definitely direct their review to the business itself.

Over a 26% would be willing to submit a review to help other people with their decision making process.

Source: Podium

United States Consumers View "Product Performance" To Be The Most Helpful Detail In Product Reviews

When people read reviews, they focus on different aspects of the shopping experience. However according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality over time are the next few factors to consider for more than 50% of USA clients.

Source: Statista