74% Of Regional Companies Have At A Minimum, 1 Google Review

One review is far from enough to enhance your site's SERP ranking.

Taking a look at online scores stats, we learnt that a company requires to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

64 Percent Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, concur that it increases their buying confidence.

Organizations use the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If A Business Manages To Resolve Issues Rapidly And Effectively, 95% Of Unsatisfied Consumers Will Go Back To A Business

Customers don't anticipate you to be perfect. They do anticipate you to resolve things when they go wrong. If there's nothing else a company can do to resolve an issue, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Google Accounts For 57.5 Percent Of All Reviews Across The Globe

Google is in the lead here, followed by Facebook as a distant second.

These the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

70 Percent Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read many more reviews to get a better idea of how the business is in fact doing. Do not depend on that statistic alone.

Source: Brightlocal

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the huge impact user ratings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

72% Of Customers Will Not Take Action Unless They Read Some Reviews

Irrespective of how tempting your marketing is, you still require customer reviews. There is no skirting around it. Customers are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine

86% Of Customers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the cash they invest at your business. They will be ready to share it if you offer them a great experience.

Source: Brightlocal

The Typical Review Word Count Has Become 65% Shorter Since 2010

Recently reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of tweet on twitter.

Source: Review Trackers

61% Of Local Businesses Have A Typical Rating Of 4 To 5 Stars

Overall two-thirds of companies have great and awesome scores. Only 5% of businesses have a score listed below three stars.

Source: Brightlocal

A Single Business Review Can Raise Its Conversions By 10%

Online review stats show user-generated material can do miracles in terms of conversions.

A single review can have a huge effect on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can offer an astonishing 44% boost.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star rating is the first thing customers see. Still, users take note of other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

73% Of Consumers Think Customer Reviews Are More Crucial Than Star And Number Ratings

Online review statistics make it clear people aren't satisfied with scores alone.

Written reviews make the stats appear more authentic which is what the prospective clients are searching for. Almost a 3rd of consumers state composed reviews are the only feature that makes them think the sites' reviews are appropriate and helpful.

Source: Fan and Fuel

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the producer says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

Clients Might Invest 31% More With A Business That Has Excellent Reviews

Take note of this statistic. The more detailed other users explain your service or product, the more money you can charge and consumer review statistics show us precisely just how much more.

Source: Martech Zone