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Just 44% Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't making the most of their listing.
While business listings on the major review platforms are free, a remarkably low number of businesses in fact make use of them.
Although we now know why customer reviews are so powerful, many businesses apparently do not.
Source: LsaInsider
91 Percent Of Millennials Depend On Online Reviews As Much As Family And Friends
Online review stats position consumers' reviews as the most trustworthy source of suggestions. Online reviews normally carry the same weight as recommendations from loved ones.
Source: Brightlocal
Reviews Published On Twitter Can Help Increase Online Sales By 6.46%
Online review stats reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
70% Of Customers Choose To Discover A Business By Means Of Articles And Reviews, Rather Than Ads
Advertisements are all well and good, however it deserves attempting a different approach as well. Reviews are by far the very best method to find the truth about a service or product.
Source: Statuslabs
98 Percent Of Yelp's Website Visitors Purchased From A Business They Discovered On The Site
Normally, 142 million consumers check out Yelp on a monthly basis. This is as excellent a time as any if you have not claimed your complimentary Yelp business page.
Source: RevLocal
77% Of Users Don't Trust Reviews That Are Older Than Three Months
Consumers don't care how great your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.
Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.
It is for this reason that companies ought to be continuously requesting reviews.
Source: Statuslabs
88% Of Executives Regard Reputation Risk As A Top Business Issue
Reputation management statistics indicate a company's reputation does not impact just the customers. Prospective team members also take a look at rankings and read reviews.
Source: Deloitte
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are phony. People expect to see some unfavorable reviews.
Source: Capterra
Online Reviews Affect 67.7% Of Customer Buying Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
71% Of Millennials Search Consumer Reviews Of Professional Services
Majority of all people in need of an expert service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to choose an attorney or a medical professional.
Young people (age 18-35) are a lot more likely to employ an expert based upon online reviews. Just 19% of millennials will think about employing a lawyer without any.
Source: Thomson Reuters
The Majority Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends show people prefer to comment if they had a favorable experience, instead of a average or negative one.
Source: Brightlocal