Online Reviews Affect 67.7% Of Customer Buying Decisions

More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Generally two-thirds of companies have excellent and great ratings. Just 5% of companies have a rating below three stars.

Source: Brightlocal

The Majority Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a negative or average one.

Source: Brightlocal

77% Of Clients Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how great your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies need to be continuously asking for reviews.

Source: Statuslabs

Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

Younger people know the value of being informed. User-generated material has an unassailable effect on consumers.

If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been missing out on. Older individuals are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Also

We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that perhaps the reviews are fake. Consumers expect to see some negative reviews.

Source: Capterra

63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

When it comes to trust, these online review stats reveal the general popularity of a site can just go so far.

Source: Review Trackers

83 Percent Of Consumers Do Not Rely On Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. The majority of users who no longer trust advertisements pick to take notice of consumers' suggestions online.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star rating is the first thing consumers see. Still, users focus on other aspects too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American consumers.

Source: Statista

Customer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the maker says. The reason, producers' descriptions are generally advertisements.

Source: Martech Zone

64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read customer reviews, concur that it increases their buying confidence.

Companies use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people check out many more reviews to get a better idea of how business is in fact doing. Do not depend upon that figure alone.

Source: Brightlocal

71% Of Millennials Search Consumer Reviews Of Professional Services

More than half of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to select a doctor or a legal representative.

Younger people (age 18-35) are much more likely to hire an expert based on online reviews. Just 19% of millennials will think about employing a lawyer without any.

Source: Thomson Reuters

Just 6% Of Consumers Do Not Trust Client Reviews At All

According to consumer review stats, a massive 19% of consumers always trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can also affect our purchasing decisions.

According to social media reviews data, Facebook affects more than half of users' purchase decisions.

Facebook reviews statistics reveal that four out of 5 users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

89% Of Consumers Review A Companies Replies To Reviews

Not only do most shoppers read the review replies, 30% of them value them highly. Almost 96% read the replies to their own reviews.

Source: Brightlocal

53% Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of Online Shopping.

Today's shoppers are wary and want the best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista