Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

49% Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency too.

The share of consumers, who pay attention to the variety of reviews is presently at 46%.

Source: Brightlocal

30% Of Consumers Feel Comfortable With A Business Which Reacts To Online Reviews

Corresponding with your customers develops trust. Even something as simple as reacting to their reviews and remarks can make them feel appreciated.

As you might expect, clients who feel this way are more willing to invest more money with a business.

Source: Statuslabs

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to devote more time on your website. According to online review stats, individuals spend more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

77% Of Customers Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how good your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

American Consumers Regard "Product Performance" To Be The Most Helpful Info In Product Reviews

They focus on various aspects of the shopping experience when individuals read reviews. However according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of USA customers.

Source: Statista

98% Of Yelp's Site Visitors Purchased From A Business They Found On The Site

Normally, 142 million customers visit Yelp on a monthly basis. If you haven't claimed your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

Only 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of businesses in fact make use of them.

Although we now know why customer reviews are so effective, a lot of businesses apparently do not.

Source: LsaInsider

15 Percent Of Buyers Don't Trust Businesses Without Having Online Reviews

No trust suggests no interactions. 15 percent of prospective consumers will not even consider doing business with a company they can't discover opinions about.

Source: Statuslabs

Most Best Selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower rating in fact helps your overall score.

According to customer rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

60 Percent Of Customers Check Out Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With males being two times as likely to be influenced than ladies.

Reviews and score stats reveal individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Software Reviews Impact Over 98 Percent Of All Buyers

18% of software purchasers consider reviews to be a vital factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

70% Of Customers Choose To Find Out About A Business Through Reviews And Short Articles, Rather Than Ads

Advertisements are all well and good, however it deserves attempting a different approach also. Reviews are without a doubt the best way to discover the truth about a product or service.

Source: Statuslabs

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a negative or average one.

Source: Brightlocal