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More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70%
One negative review suffices for 35% of a website's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
71% Of Millennials Search Customer Reviews Of Expert Services
Majority of all people in need of an expert service rely on online reviews.
According to online reviews statistics, 59% utilized online reviews to select a doctor or an attorney.
Younger people (age 18-35) are much more likely to hire an expert based upon online reviews. Only 19% of millennials will think about hiring a lawyer without any.
Source: Thomson Reuters
More Than Half Of Individuals Aged 25 To 34 Wrote Reviews
According to Statista, the younger generations are purportedly the more vocal ones.
Source: Statista
Only 44% Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competitors that aren't benefiting from their listing.
While business listings on the major review platforms are complimentary, a remarkably low number of businesses really utilize them.
Although we now know why client reviews are so effective, many businesses apparently don't.
Source: LsaInsider
88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Statistics reveal that reviews were more beneficial than Television ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
95% Of Unhappy Customers Will Return To A Company If A Company Makes An Effort To Solve Problems Quickly And Effectively
Clients don't expect you to be perfect. They do anticipate you to resolve things when they go wrong. If there is nothing else a company can do to fix an issue, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
70 Percent Of Consumers Choose To Find Out About A Business Via Posts And Reviews, Instead Of Ads
Ads are all well and good, however it's worth attempting a different approach also. Reviews are without a doubt the very best way to find the truth about a service or product.
Source: Statuslabs
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. People expect to see some unfavorable reviews.
Source: Capterra
77% Of Clients Would Likely Give A Review If They Were Asked
More than a 35% would do it to advise others about their customer encounter and 24% would probably direct their review to the business itself.
Over a 26% would be willing to submit a review to assist other individuals with their choice making process.
Source: Podium
Most Local Businesses Have Approximately 39 Google Reviews
Individuals like to share their experience after they have gone to a supplier. Online review trends show people prefer to comment if they had a favorable experience, rather than a unfavorable or average one.
Source: Brightlocal
Half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies
Younger people understand the worth of being informed. User-generated content has an indisputable impact on consumers.
If businesses stop to consider the power of client reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal
49% Of Customers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of customers, who pay attention to the number of reviews is currently at 46%.
Source: Brightlocal