Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to spend more time on your site. According to online review data, people spend more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star ranking is the first thing customers see. Still, users pay attention to other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States consumers.

Source: Statista

91% Of Millennials Turn To Online Reviews As Much As Friends And Family

Online review statistics position clients' reviews as the most trustworthy source of suggestions. Online reviews generally bring the exact same weight as suggestions from friends and family.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike check out reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'constantly' or 'really often'.

Source: Trust You

71% Of Millennials Browse Customer Reviews Of Professional Services

More than half of all people in need of an expert service rely on online reviews.

According to online reviews stats, 59% used online reviews to pick a doctor or an attorney.

Young people (age 18-35) are a lot more inclined to employ an expert based upon online reviews. Just 19% of millennials will think about working with a lawyer without any.

Source: Thomson Reuters

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Reviews Shared On Twitter Can Increase Revenues By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

Consumers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. For that reason, purchasing decisions are made quickly.

Online reviews are obviously convincing, yet online marketers haven't always come to value the power of them.

Source: Martech Zone

Many Popular Items Have A Typical Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star ratings. In some cases a lower ranking really helps your overall score.

According to consumer rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

90% Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about first impressions?

Users get their first impression of your businesses through reviews. Normally through less than 10 of them.

If you do not have reviews on your site, consider asking your visitors to write one.

Source: Martech Zone

82 Percent Of Customers Visit Review Websites Since They Wish To Buy A Product Or A Service And Want To Get The Truth About The Businesses Product Or Services.

Users come because they have actually currently formed a buying decision. The bulk of them (89 percent) buy within a week of their visit.

Source: RevLocal

If They Were Asked, 77% Of Customers Would Certainly Submit A Review

More than a 35% would post a review to educate others about their client experience and 24% would definitely direct their review to the company itself.

Over a 26% would be willing to give a review to help other individuals with their choice making process.

Source: Podium

Consumer Reviews On Products Are Trusted Almost 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other peoples viewpoints before they ever trust what the maker says. The reason, makers' descriptions are basically ads.

Source: Martech Zone

67% Of Customers Suggest Reviews Are A "Extremely Crucial" Factor When Choosing A Solution Provider

Reviews have a massive effect on their decision when clients have to pick a service provider.

Source: DemandGenReport

86% Of Consumers Would Think About Writing A Review For A Business

Your customers are your most valuable resource, and it's not only because of the money they invest at your business. They will be willing to share it if you provide them a good experience.

Source: Brightlocal