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More Than Four Negative Reviews About A Company Or Product Might Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
77% Of Consumers Would Most Likely Give A Review If They Were Asked
More than a 35% would submit a review to inform others about their consumer encounter and 24% would certainly direct their review to the company itself.
Over a 26% would want to leave a review to assist other people with their choice making process.
Source: Podium
91% Of Millennials Turn To Online Reviews As Much As Loved Ones
Online review stats put customers' reviews as the most credible source of suggestions. Online reviews typically bring the same weight as recommendations from friends and family.
Source: Brightlocal
88% Of Executives Judge Reputation Risk As A Leading Business Issue
Reputation management statistics show a business's reputation doesn't impact simply the consumers. Prospective employees also take a look at scores and read reviews.
Source: Deloitte
Customer Reviews On Items Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the producer says. The reason, producers' descriptions are essentially advertisements.
Source: Martech Zone
71% Of Millennials Search Consumer Reviews Of Expert Services
Majority of all people in need of a professional service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to choose a legal representative or a physician.
Younger people (age 18-35) are a lot more inclined to work with a professional based upon online reviews. Just 19% of millennials will consider working with an attorney without any.
Source: Thomson Reuters
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review
A single review is far from sufficient to enhance your website's SERP ranking.
Taking a look at online ratings stats, we learnt that a business requires to have a minimum of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member
The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the massive effect user rankings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Online Item Reviews About A Product Can Raise Its Conversion Rate By More Than 270%
User review stats reveal the purchase probability for an item with five reviews is 270% higher than the same item without reviews.
Source: Spiegel Research Center
Unfavorable Reviews Can Increase Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, people spend more than five times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or fabricated reviews.
Source: Reevoo