The Average Review Length Has Actually Become 65% Much Shorter Since 2010

Recently reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

The Majority Of Best Selling Products Have An Average Score Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to customer rating stats, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

Online Product Reviews About An Item Can Raise Its Conversion Rate By More Than 270%

User review stats show the purchase probability for an item with five reviews is 270% higher than the very same product without reviews.

Source: Spiegel Research Center

70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read many more reviews to get a clear view of how business is actually doing. Don't depend upon that statistic alone.

Source: Brightlocal

Over Half Of Shoppers Aged 25-34 Posted Reviews

According to Statista, the more youthful generations are clearly the more vocal ones.

Source: Statista

63.6% Of Customers Visit Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats reveal the basic appeal of a site can only go so far.

Source: Review Trackers

88% Of Executives View Reputation Risk As A Leading Business Issue

Reputation management statistics suggest a company's reputation does not impact just the customers. Prospective employees also look at rankings and take a look at reviews.

Source: Deloitte

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Won't Utilize A Business

This stat is one of lots of that show the importance of online ratings. Now that news of consumer satisfaction travels this quick, keeping your consumers happy is more crucial than ever.

57% of customers have actually looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Furthermore, 11 percent looked only for services with an ideal five star ranking.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star rating is the first thing consumers see. Still, users focus on other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States customers.

Source: Statista

72% Of Customers Will Not Take Action Before They Check Out Some Reviews

Irrespective of how alluring your marketing is, you still need consumer reviews. There is no skirting around it. Customers are still ready to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

Reviews Are The Most Vital Part Of The Purchase Choice For Over 90% Of US Customers

24% of US shoppers consider reviews as 'exceptionally influential'.

To highlight the importance of online reviews and scores, did you understand that 81% of customers will pay more for an item with reviews and those exact same clients are also happy to accept slower shipping times for such items.

Source: Turntonetworks

89% Of Consumers Review A Companies Feedback To Reviews

Not only do many clients check out the review replies, 30% of them highly value them. Practically 96% read the replies to their own reviews.

Source: Brightlocal

30% Of Customers Feel Comfortable With A Company Which Reacts To Online Reviews

Keeping in touch with your clients creates trust. Even something easy like responding to their comments and reviews can make them feel appreciated.

As you might expect, clients who feel this way are happy to spend more money with a business.

Source: Statuslabs

88% Of Americans Reported That Product Reviews Were The Most Influential Factor When Purchasing Home Electronic Devices

Statistics reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

74% Of Local Businesses Have At A Minimum, 1 Google Review

One review is far from sufficient to improve your site's SERP ranking.

Taking a look at online rankings data, we found out that a business requires to have at least 40 reviews before buyers "Award" it with a star.

Source: Brightlocal