95% Of Unsatisfied Clients Will Return To A Business If A Company Deals With Problems Rapidly And Effectively

Customers do not anticipate you to be perfect. They do expect you to take care of things when they go wrong. If there's nothing else a company can do to deal with a problem, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

83 Percent Of Consumers Do Not Trust Advertising

The traditional channels to reach customers aren't as influential as they used to be. Most users who no longer trust advertisements choose to pay attention to customers' suggestions online.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people read much more reviews to get an idea of how business is really doing. Don't depend upon that statistic alone.

Source: Brightlocal

74 Percent Of Regional Businesses Have At A Minimum, 1 Google Review

A single review is far from sufficient to enhance your website's SERP ranking.

Looking at online rankings stats, we found out that a company requires to have a minimum of 40 reviews before visitors "Award" it with a star.

Source: Brightlocal

95 Percent Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

61% Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars

Typically 2 out of 3 businesses have outstanding and good ratings. Just 5% of businesses have a rating below 3 stars.

Source: Brightlocal

Only 6 Percent Of Customers Don't Trust Consumer Reviews At All

According to customer review data, a massive 19% of customers always trust online reviews and never ever a make a purchase without reading reviews first.

Source: Statista

Just 44% Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a surprisingly low number of companies actually use them.

Although we now understand why consumer reviews are so effective, many businesses obviously don't.

Source: LsaInsider

Most Best Selling Items Have An Average Rating Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is abnormal to get perfect 5 star ratings. Often a lower ranking in fact helps your overall rating.

According to customer rating statistics, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company

The star ranking is the first thing consumers see. Still, users take notice of other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of American customers.

Source: Statista

Fifty Percent Of All Millennial's "Always" Read Online Reviews For Companies

Younger people understand the worth of being informed. User-generated content has an unassailable influence on customers.

They will realize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older people are various though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

53% Of Customers Expect Companies To Answer Back Within A Week To Unfavorable Reviews

Online review statistics reveal that 63% of consumer reviews go on without a response. That's regrettable, since those companies are losing customers that way.

Source: Review Trackers

Visitors Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users

Mobile users prefer to get things done quicker. Buying decisions are made rapidly.

Online reviews are clearly convincing, yet marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone