60% Of Customers Seek Advice From Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store purchasing is influenced substantially by blogs and reviews on social networks. With men being two times as likely to be affected than ladies.

Reviews and ranking stats reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to buy a new vehicle and there are a number of models which fit your criteria. How do you pick the very best one for you? Well, you read reviews.

With the help of other consumers, you quickly select one that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

These online review stats reveal the basic popularity of a site can just go so far when it concerns trust.

Source: Review Trackers

52% Of Customers Rely On A Product More If It Has Negative Reviews Too

We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

Facebook Reviews Impact More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can also influence our buying preferences.

According to social reviews data, Facebook impacts more than half of users' purchase choices.

If it has favorable reviews, Facebook reviews stats expose that four out of five users are more likely to trust a local business.

Source: RevLocal

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

15% Of Visitors Do Not Trust Businesses Without Online Reviews

No trust means no interactions. 15% of prospective customers will not even consider working with a business they can't find viewpoints about.

Source: Statuslabs

83% Of All Young Customers Were Invited To Give A Review Recently

Of those asked, 80% of consumers did post a review. In general, companies have asked 66% of all customers to submit a review on their business.

Source: Brightlocal

53% Of Customers Expect Companies To Reply Within A Week To Unfavorable Reviews

Online review stats reveal that 63% of client reviews go on without a reaction. That's too bad, due to the fact that those companies are losing customers that way.

Source: Review Trackers

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and desire the very best bang for their dollar. It's no wonder that they consider reading reviews as a huge part of the buying decision.

Source: Statista

77% Of Consumers Don't Trust Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

More Than Half Of Customers Won't Utilize A Service If It Has Less Than A 4 Star Ranking

This stat is among numerous that show the importance of online ratings. Now that news of customer complete satisfaction travels this fast, keeping your consumers pleased is more important than ever.

57 percent of customers have actually searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for companies with an ideal five star score.

Source: Brightlocal

89% Of Customers Read A Companies Feedback To Reviews

Not only do many consumers read the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

30% Of Consumers Feel Positive About A Company Which Reacts To Online Reviews

Keeping in touch with your clients establishes trust. Even something as simple as responding to their comments and reviews can make them feel appreciated.

As you might anticipate, customers who feel this way are happy to spend more cash with a business.

Source: Statuslabs

83 Percent Of Customers Don't Rely On Advertising

The traditional channels to reach customers aren't as influential as they used to be. Most users who no longer trust ads choose to take note of clients' suggestions online.

Source: Statuslabs

67% Of Consumers Say Reviews Are A "Very Crucial" Factor When Picking A Service Provider

Reviews have a massive impact on their decision when consumers have to choose a solution provider.

Source: DemandGenReport

The Majority Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends reveal people choose to comment if they had a positive experience, instead of a negative or average one.

Source: Brightlocal