Positive Reviews Motivate 68% Of Consumers To Choose Local Businesses

Considering that the huge bulk of customers read reviews, you'd want yours to be enticing to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of United States Consumers

24% of US shoppers consider reviews as 'exceptionally influential'.

To highlight the importance of online reviews and ratings, did you understand that 81 percent of consumers will pay more for a product with reviews and those same customers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

United States Shoppers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on various elements of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most thinking about the product's performance.

Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of US customers.

Source: Statista

77% Of Users Don't Trust Reviews That Are Older Than Three Months

Customers don't care how excellent your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses need to be constantly requesting reviews.

Source: Statuslabs

Only 44 Percent Of Local Companies Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competition that aren't making the most of their listing.

While business listings on the major review platforms are free, a remarkably low number of companies in fact use them.

Although we now understand why client reviews are so effective, most businesses obviously don't.

Source: LsaInsider

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software application buyers consider reviews to be a vital factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

53% Of Customers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of client reviews stay without a reply. That's too bad, due to the fact that those companies are losing customers that way.

Source: Review Trackers

88% Of Executives Regard Reputation Risk As A Leading Business Problem

Reputation management stats suggest a business's reputation doesn't impact simply the customers. Prospective employees likewise look at scores and read reviews.

Source: Deloitte

70% Of Consumers Prefer To Discover A Business Via Reviews And Short Articles, Instead Of Ads

Advertisements are all well and good, however it's worth attempting a different approach also. Reviews are without a doubt the best way to discover the truth about a product or service.

Source: Statuslabs

91 Percent Of Millennials Depend On Online Reviews As Much As Loved Ones

Online review stats place clients' reviews as the most trustworthy source of recommendations. Online reviews usually carry the exact same weight as suggestions from loved ones.

Source: Brightlocal

A Solitary Business Review Can Raise Its Conversions By 10%

Online review statistics show user-generated material can do wonders in terms of conversions.

A single review can have a substantial impact on your business.

A hundred reviews can increase your conversion rates by as much as 37%. Two hundred can supply an astonishing 44% boost.

Source: RevLocal

Over Half Of Shoppers Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are obviously the more opinionated ones.

Source: Statista

64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read customer reviews, concur that it increases their buying confidence.

Companies utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista