70% Of Customers Prefer To Discover A Business Via Reviews And Posts, Rather Than Ads

Advertisements are all well and good, but it's worth trying a different approach too. Reviews are without a doubt the best method to find the truth about a service or product.

Source: Statuslabs

The Majority Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends show individuals choose to comment if they had a favorable experience, instead of a mediocre or unfavorable one.

Source: Brightlocal

If They Were Asked, 77% Of Consumers Would Undoubtedly Post A Review

More than a 35% would submit a review to notify others about their client experience and 24% would certainly direct their review to the company itself.

Over a 26% would be willing to give a review to assist other individuals with their decision making process.

Source: Podium

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Customers

24% of US buyers consider reviews as 'incredibly influential'.

To illustrate the importance of online reviews and rankings, did you know that 81% of customers will pay more for a product with reviews and those very same clients are also ready to accept slower shipping times for such items.

Source: Turntonetworks

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already discussed the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

53% Of Consumers Expect Companies To Answer Back Within A Week To Negative Reviews

Online review statistics reveal that 63% of client reviews remain without a reply. That's regrettable, since those companies are losing consumers that way.

Source: Review Trackers

72% Of Clients Won't Take Action Before They Read Some Reviews

No matter how alluring your marketing is, you still require client reviews. There is no other way around it. Customers are still happy to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are free, a remarkably low number of companies actually make use of them.

Although we now understand why client reviews are so powerful, a lot of businesses obviously do not.

Source: LsaInsider

Many Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to customer rating stats, conversion rates begin to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

73 Percent Of Consumers Believe Written Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the statistics appear more authentic which is what the potential consumers are searching for. Practically a third of customers state written reviews are the only function that makes them think the sites' reviews are beneficial and relevant.

Source: Fan and Fuel

Online Reviews Impact 67.7% Of Consumer Purchasing Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review statistics reveal user-generated content can do wonders in terms of conversions.

A single review can have a huge impact on your business.

A hundred reviews can increase your conversion rates by as much as 37 percent. 2 hundred can offer a mind-blowing 44% increase.

Source: RevLocal

Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful people understand the worth of being informed. User-generated content has an indisputable influence on customers.

If businesses stop to consider the power of consumer reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

64 Percent Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out client reviews, agree that it increases their buying confidence.

Organizations utilize the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business

Because the huge bulk of consumers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can likewise influence our buying preferences.

According to social reviews data, Facebook impacts over half of users' purchase choices.

Facebook reviews stats reveal that four out of 5 users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

60% Of Customers Refer To Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store shopping is affected substantially by blogs and reviews on social networks. With men being two times as likely to be influenced than ladies.

Reviews and rating stats show individuals value the opinion of peers more than any other content.

Source: Collective Bias

71% Of Millennials Search Customer Reviews Of Professional Services

More than half of all people in need of a professional service turn to online reviews.

According to online reviews statistics, 59% used online reviews to choose a physician or an attorney.

Young people (age 18-35) are much more likely to work with a professional based upon online reviews. Only 19% of millennials will think about hiring a lawyer without any.

Source: Thomson Reuters