Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US consumers consider reviews as 'exceptionally influential'.

To illustrate the value of online reviews and rankings, did you know that 81% of customers will pay more for an item with reviews and those exact same clients are also happy to accept slower shipping times for such products.

Source: Turntonetworks

More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35% of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83% Of All Young Clients Were Asked To Give A Review Recently

Of those invited, 80% of clients did submit a review. In general, businesses have actually asked 66% of all consumers to post a review on their business.

Source: Brightlocal

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your clients are your most important resource, and it's not just because of the cash they spend at your business. If you provide an excellent experience, they will be willing to share it.

Source: Brightlocal

83 Percent Of Clients Do Not Rely On Advertising

The conventional channels to reach consumers aren't as influential as they used to be. A lot of users who no longer trust ads pick to focus on clients' suggestions online.

Source: Statuslabs

89% Of Customers Review A Businesses Feedback To Reviews

Not only do many individuals read the review replies, 30% of them hold them in high regard. Nearly 96% read the responses to their own reviews.

Source: Brightlocal

Google Accounts For 57.5 Percent Of All Reviews World Wide

Google is in the lead here, followed by Facebook as a far-off second.

These the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star score is the first thing consumers see. Still, users pay attention to other elements as well, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of United States customers.

Source: Statista

63.6 Percent Of Customers Check Out Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the general appeal of a site can just go so far.

Source: Review Trackers

95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

Online Product Reviews About An Item Can Increase Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase possibility for a product with five reviews is 270% higher than the very same item without reviews.

Source: Spiegel Research Center

67% Of Consumers Suggest Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider

Reviews have a huge effect on their decision when clients have to select a service provider.

Source: DemandGenReport

Favorable Reviews Motivate 68 Percent Of Consumers To Use A Local Business

Given that the large majority of consumers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Top Business Issue

Reputation management stats show a company's reputation doesn't affect just the consumers. Prospective employees also look at ratings and read reviews.

Source: Deloitte

When Purchasing Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Prominent Aspect

Data reveal that reviews were more beneficial than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

90% Of Customers Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals say about first impressions, right?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Consider asking your visitors to compose one if you do not have reviews on your website.

Source: Martech Zone

Customers Could Invest 31 Percent More With A Business That Has Terrific Reviews

Pay attention to this fact. The more detailed other users describe your product or service, the more cash you can charge and consumer review stats show us precisely just how much more.

Source: Martech Zone

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've visited a vendor. Online review trends show people choose to comment if they had a positive experience, rather than a mediocre or unfavorable one.

Source: Brightlocal