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15 Percent Of Consumers Do Not Trust Businesses Without Online Reviews
No trust means no interactions. 15 percent of possible customers won't even consider working with a company they can't discover viewpoints about.
Source: Statuslabs
Most Popular Products Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone pleased, which is why perfect 5 star rankings are suspicious. Somebody always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower rating really helps your overall rating.
According to client rating stats, conversion rates begin to decrease as ratings rise above 4.7.
Source: Spiegel Research Center
Online Reviews Impact 67.7% Of Customer Buying Decisions
More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
One-half Of All Of The Millennial's "Always" Check Out Online Reviews For Businesses
Younger people understand the worth of being informed. User-generated content has an unassailable influence on consumers.
They will recognize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
The Majority Of Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've gone to a supplier. Online review trends show people choose to comment if they had a positive experience, instead of a negative or average one.
Source: Brightlocal
30% Of Clients Feel Comfortable With A Business Which Answers Online Reviews
Corresponding with your consumers develops trust. Even something like reacting to their reviews and remarks can make them feel appreciated.
As you might expect, clients who feel this way are going to invest more cash with a business.
Source: Statuslabs
90 Percent Of Customers Require Less Than 10 Reviews To Form An Opinion About A Business
You know what individuals state about first impressions?
Users get their first impression of your businesses through reviews. Typically through less than 10 of them.
If you don't have reviews on your website, think about asking your visitors to write one.
Source: Martech Zone
Online Product Reviews About A Product Can Raise Its Conversion Rate By A Staggering 270 Percent
User review stats show the purchase possibility for a product with five reviews is 270% higher than the very same product without reviews.
Source: Spiegel Research Center
67% Of Customers Claim That Reviews Are A "Extremely Important" Factor When Choosing A Service Provider
Reviews have a massive impact on their decision when consumers have to choose a service provider.
Source: DemandGenReport
70% Of Consumers Prefer To Discover A Business By Means Of Posts And Reviews, Rather Than Ads
Ads are all well and good, however it's worth trying a different approach as well. Reviews are without a doubt the best method to find the truth about a product or service.
Source: Statuslabs
Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are free, a surprisingly low number of businesses actually utilize them.
Although we now know why consumer reviews are so effective, many businesses apparently don't.
Source: LsaInsider
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Company
The star ranking is the first thing customers see. Still, users focus on other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US consumers.
Source: Statista
Unfavorable Reviews Can Increase Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive force for users to devote more time on your site. According to online review stats, people spend more than 5 times as long on a website when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo