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Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
52% Of Customers Trust A Product More If It Has Negative Reviews Too
We already touched upon the negative and positive reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. People expect to see some negative reviews.
Source: Capterra
More Than Half Of Consumers Aged 25-34 Submitted Reviews
According to Statista, the younger generations are unsurprisingly the more vocal ones.
Source: Statista
American Consumers Regard "Product Performance" To Be The Most Valuable Info In Product Reviews
They focus on different elements of the shopping experience when people read reviews. But according to online review statistics, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of American customers.
Source: Statista
Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are essentially advertisements.
Source: Martech Zone
91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones
Online review stats place consumers' reviews as the most reliable source of recommendations. Online reviews generally carry the same weight as recommendations from family and friends.
Source: Brightlocal
Just 6% Of Consumers Don't Rely On Consumer Reviews At All
According to consumer review data, a massive 19 percent of consumers constantly trust online reviews and never ever a make a purchase without reading reviews.
Source: Statista
Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to purchase a brand-new vehicle and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read online reviews.
With the help of other consumers, you quickly decide on one that works for you. That's how favorable reviews transform consumers into clients.
Source: Consumer Affairs
Google Represents 57.5% Of All Reviews Around The World
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
53% Of Americans Consider Product Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's buyers are wary and want the best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
A One Star Boost In Ranking Can Cause A 5% To 9% Increase In Business Profits
Businesses that treat customers well usually succeed, review websites help make certain of that.
Source: Statuslabs
83 Percent Of Consumers Don't Trust Advertising
The conventional channels to reach customers aren't as prominent as they utilized to be. The majority of users who no longer trust ads pick to take notice of customers' recommendations online.
Source: Statuslabs
Since They Desire To Acquire A Service Or A Product And Want To Get The Truth About The Businesses Items And Services, 82% Of Consumers Go To Review Websites.
Users come since they have currently formed a purchase decision. The majority of them (89%) purchase within a week of their visit.
Source: RevLocal
The Average Review Length Has Become 65% Shorter Since 2010
Nowadays reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of tweet on twitter.
Source: Review Trackers