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More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70%
One negative review is enough for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Positive Reviews Encourage 68 Percent Of Customers To Choose Local Businesses
Since the large majority of consumers check out reviews, you'd want yours to be inviting to brand-new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
The Majority Of Customers Aged 25 To 34 Published Reviews
According to Statista, the younger generations are evidently the more vocal ones.
Source: Statista
Online Item Reviews About A Product Can Improve Its Conversion Rate By A Staggering 270 Percent
User review stats show the purchase possibility for an item with 5 reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
95% Of Travelers Read Online Reviews Prior To Booking Travel Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'always' or 'really frequently'.
Source: Trust You
71% Of Millennials Search Customer Reviews Of Expert Services
More than half of all individuals in need of an expert service turn to online reviews.
According to online reviews stats, 59% utilized online reviews to choose a physician or a lawyer.
Younger people (age 18-35) are much more likely to work with a professional based on online reviews. Only 19% of millennials will think about working with a lawyer without any.
Source: Thomson Reuters
72 Percent Of Customers Won't Take Action Unless They Check Out Some Reviews
Irrespective of how eye-catching your marketing is, you still need client reviews. There is no way around it. Consumers are still happy to hear you out, however they rely on other people more.
Source: My Testimonial Engine
Just 6% Of Customers Don't Rely On Client Reviews At All
According to consumer review stats, a tremendous 19% of consumers constantly trust online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
Reviews Posted On Twitter Can Help Increase Revenues By 6.46%
Online review statistics reveal that reviews shared on Twitter, do more to boost sales than those on any other social network.
Source: Yotpo
53 Percent Of Americans Consider Product Reviews And Rankings As The Most Important Part Of Online Shopping.
Today's buyers are smart and desire the best bang for their buck. It's no surprise that they consider reading reviews as a big part of the buying decision.
Source: Statista
98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Site
Normally, 142 million consumers visit Yelp on a monthly basis. If you have not declared your totally free Yelp business page, this is as excellent a time as any.
Source: RevLocal
Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are complimentary, a remarkably low number of businesses actually utilize them.
Although we now know why client reviews are so powerful, a lot of businesses obviously don't.
Source: LsaInsider