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Software Reviews Influence Over 98 Percent Of All Buyers
18 percent of software purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
86 Percent Of Consumers Would Think About Composing A Review For A Business
Your customers are your most valuable resource, and it's not just because of the cash they spend at your business. If you give them an excellent experience, they will be willing to share it.
Source: Brightlocal
If A Business Deals With Problems Rapidly And Effectively, 95% Of Disappointed Consumers Will Go Back To A Company
Consumers don't expect you to be perfect. They do expect you to resolve things when they go wrong. If there is absolutely nothing else a company can do to fix an issue, a simple coupon can say "We're sorry" in a more attractive way.
Source: SocialMediaToday
53 Percent Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of Online Shopping.
Today's buyers are smart and want the best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the buying decision.
Source: Statista
Only 6% Of Consumers Don't Trust Consumer Reviews At All
According to client review data, a massive 19% of customers always rely on online reviews and never a make a purchase without reading reviews.
Source: Statista
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
74% Of Local Businesses Have At Least 1 Google Review
One review is far from enough to improve your site's SERP ranking.
Taking a look at online rankings statistics, we discovered that a company needs to have a minimum of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
Favorable Reviews Encourage 68% Of Consumers To Choose Local Businesses
Considering that the vast majority of consumers check out reviews, you would want yours to be inviting to new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they read reviews 'always' or 'really often'.
Source: Trust You
Fifty Percent Of All Of The Millennial's "Constantly" Read Online Reviews For Companies
More youthful individuals understand the worth of being informed. User-generated material has an unassailable impact on customers.
They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older read reviews.
Source: Brightlocal
Unfavorable Reviews Can Boost Conversion By Up To 85%
It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, people spend more than 5 times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo