54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Organization

The star ranking is the first thing customers see. Still, users pay attention to other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States consumers.

Source: Statista

Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a surprisingly low number of businesses in fact utilize them.

Although we now know why client reviews are so effective, a lot of businesses apparently don't.

Source: LsaInsider

If They Were Asked, 77% Of Consumers Would Most Likely Leave A Review

More than a 35% would leave a review to advise others about their consumer encounter and 24% would probably direct their review to the business itself.

Over a 26% would want to leave a review to assist other individuals with their decision making process.

Source: Podium

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Rely On A Business

Four reviews may be too few. The majority of people read much more reviews to get a clear view of how the business is really doing. Do not depend upon that fact alone.

Source: Brightlocal

Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

98% Of Yelp's Visitors Bought From A Business They Found On The Website

Usually, 142 million customers check out Yelp every month. This is as great a time as any if you have not declared your complimentary Yelp business page.

Source: RevLocal

Unfavorable Reviews Can Improve Conversion By As Much As 85%

It sounds crazy, but negative reviews can be a positive force for users to devote more time on your website. According to online review stats, individuals devote more than 5 times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Software Application Reviews Influence Over 98 Percent Of All Buyers

18 percent of software application purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

72 Percent Of Customers Won't Take Action Unless They Read Some Reviews

Regardless of how enticing your marketing is, you still require client reviews. There is no skirting around it. Customers are still ready to hear you out, but they rely on other people more.

Source: My Testimonial Engine

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

People like to share their experience after they have visited a supplier. Online review trends show people prefer to comment if they had a positive experience, rather than a average or unfavorable one.

Source: Brightlocal

One-half Of All Millennial's "Always" Read Online Reviews For Companies

More youthful individuals understand the value of being informed. User-generated content has an indisputable effect on customers.

If businesses think of the power of customer reviews over millennials, they will understand what they've been missing out on. Older people are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal