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Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
89% Of Consumers Read A Companies Feedback To Reviews
Not only do most consumers check out the review replies, 30% of them highly value them. Almost 96% read the responses to their own reviews.
Source: Brightlocal
Just 6% Of Customers Do Not Rely On Client Reviews At All
According to client review stats, a whopping 19% of customers always trust online reviews and never a make a purchase without checking out reviews.
Source: Statista
Unfavorable Reviews Can Increase Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive force for users to devote more time on your website. According to online review stats, individuals devote more than five times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
Positive Reviews Motivate 68% Of Customers To Choose A Local Business
Considering that the huge majority of consumers check out reviews, you'd want yours to be inviting to brand-new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
The Average Review Length Has Gotten 65% Shorter Since 2010
In recent years reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business
The star score is the first thing consumers see. Still, users pay attention to other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of US customers.
Source: Statista
A One Star Boost In Ranking Can Lead To A 5% To 9% Boost In Business Income
Businesses that treat customers honorably generally succeed, review sites help make sure of that.
Source: Statuslabs
If A Company Makes An Effort To Fix Problems Rapidly And Efficiently, 95% Of Unsatisfied Clients Will Return To A Company
Consumers do not anticipate you to be perfect. When things go wrong, they do anticipate you to deal with things. If there is nothing else a business can do to solve a concern, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
83% Of All Younger Buyers Were Invited To Submit A Review Recently
Of those asked, 80% of consumers did leave a review. Overall, companies have actually asked 66% of all clients to submit a review on their business.
Source: Brightlocal
American Buyers Regard "Product Performance" To Be The Most Useful Information In Product Reviews
They focus on various aspects of the shopping experience when people read reviews. However according to online review statistics, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of USA clients.
Source: Statista
88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Data reveal that reviews were more helpful than Television advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
77% Of Clients Don't Trust Reviews That Are Older Than 3 Months
Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.
Customers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs
71% Of Millennials Search Customer Reviews Of Expert Services
More than half of all people in need of a professional service turn to online reviews.
According to online reviews stats, 59% used online reviews to select a doctor or a lawyer.
Younger people (age 18-35) are much more inclined to employ a professional based upon online reviews. Just 19% of millennials will consider employing an attorney without any.
Source: Thomson Reuters
98 Percent Of Yelp's Browsers Bought From A Business They Found On The Site
Generally, 142 million customers visit Yelp on a monthly basis. If you haven't declared your free Yelp business page, this is as great a time as any.
Source: RevLocal
Reviews Shared On Twitter Can Increase Revenues By 6.46%
Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo