Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process

Let's say you want to purchase a brand-new vehicle and there are several models which fit your criteria. How do you pick the best one for you? Well, you read reviews.

With the help of other consumers, you quickly choose one that works for you. That's how favorable reviews transform customers into customers.

Source: Consumer Affairs

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, individuals spend more than five times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

30% Of Clients Feel Comfortable With A Business Which Responds To Online Reviews

Corresponding with your consumers establishes trust. Even something like reacting to their reviews and comments can make them feel valued.

As you might anticipate, customers who feel this way are ready to invest more cash with a company.

Source: Statuslabs

90 Percent Of Customers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about very first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

98% Of Yelp's Visitors Purchased From A Business They Found On The Website

Generally, 142 million consumers visit Yelp on a monthly basis. If you haven't declared your free Yelp business page, this is as good a time as any.

Source: RevLocal

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Use An Organisation

This stat is one of numerous that illustrate the importance of online scores. Now that news of customer complete satisfaction travels this fast, keeping your consumers delighted is more crucial than ever.

57% of consumers have actually looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked only for companies with a perfect five star ranking.

Source: Brightlocal

63.6% Of Customers Go To Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

These online review statistics reveal the basic appeal of a website can just go so far when it concerns trust.

Source: Review Trackers

86 Percent Of Consumers Would Consider Composing A Review For A Business

Your consumers are your most valuable resource, and it's not only because of the money they invest at your business. They will be prepared to share it if you provide them a good experience.

Source: Brightlocal

A Lot Of Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a vendor. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star ranking is the first thing customers see. Still, users pay attention to other factors as well, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA consumers.

Source: Statista