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Positive Reviews Encourage 68% Of Consumers To Use A Local Business
Because the huge bulk of consumers check out reviews, you would want yours to be appealing to brand-new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
83 Percent Of Clients Don't Rely On Advertising
The traditional channels to reach consumers aren't as influential as they utilized to be. Many users who no longer trust ads pick to pay attention to consumers' recommendations online.
Source: Statuslabs
88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices
Stats reveal that reviews were more effective than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Facebook Reviews Impact More Than 50 Percent Of Consumers' Purchasing Decisions
Facebook is currently the most popular social network which can likewise influence our buying preferences.
According to social media reviews stats, Facebook impacts over half of users' purchase choices.
If it has positive reviews, Facebook reviews stats expose that 4 out of 5 users are likely to trust a local business.
Source: RevLocal
98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Site
Normally, 142 million customers go to Yelp on a monthly basis. This is as great a time as any if you have not claimed your totally free Yelp business page.
Source: RevLocal
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Organization
The star score is the first thing customers see. Still, users focus on other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of US customers.
Source: Statista
Many Best Selling Items Have A Typical Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star rankings.
According to consumer rating stats, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies question the integrity of online reviews. Nonetheless, they understand the enormous impact user scores have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
77% Of Clients Don't Trust Reviews That Are Older Than 3 Months
Consumers don't care how great your service or product was in the past. Part of why online reviews matter is since they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.
It is for this reason that businesses need to be continuously asking for reviews.
Source: Statuslabs
72% Of Consumers Will Not Take Action Before They Check Out Some Reviews
Regardless of how captivating your marketing is, you still require client reviews. There's no other way around it. Consumers are still willing to hear you out, however they trust other people more.
Source: My Testimonial Engine
61 Percent Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars
Overall two-thirds of businesses have great and awesome scores. Just 5% of companies have a score below three stars.
Source: Brightlocal
Online Product Reviews About An Item Can Amplify Its Conversion Rate By More Than 270 Percent
User review stats show the purchase probability for a product with 5 reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
A One Star Increase In Rating Can Cause A 5% To 9% Boost In Business Income
Businesses that treat customers well usually succeed, review websites help make certain of that.
Source: Statuslabs
74% Of Regional Companies Have At Least One Google Review
One review is far from sufficient to improve your site's SERP ranking.
Looking at online ratings data, we found out that a business needs to have approximately 40 reviews before people "Award" it with a star.
Source: Brightlocal