53% Of Customers Anticipate Companies To Reply Within A Week To Negative Reviews

Online review statistics clarify that 63% of consumer reviews stay without a response. That's regrettable, due to the fact that those businesses are losing consumers that way.

Source: Review Trackers

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your site. According to online review statistics, people devote more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.

Source: Reevoo

More Than 4 Negative Reviews About A Business Or Service Might Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

67% Of Customers Report Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider

When customers have to select a service provider, reviews have an enormous effect on their decision.

Source: DemandGenReport

Favorable Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Given that the huge majority of consumers read reviews, you'd want yours to be inviting to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

98% Of Yelp's Site Visitors Bought From A Business They Found On The Website

Typically, 142 million customers visit Yelp each month. This is as excellent a time as any if you have not declared your complimentary Yelp business page.

Source: RevLocal

Just 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies in fact utilize them.

Although we now understand why consumer reviews are so effective, most businesses obviously don't.

Source: LsaInsider

49% Of Customers Consider The Quantity Of Online Reviews As A Vital Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency as well.

The share of customers, who take note of the variety of reviews is currently at 46 percent.

Source: Brightlocal

77% Of Individuals Do Not Trust Reviews That Are Older Than 3 Months

Customers don't care how good your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that companies need to be continuously requesting reviews.

Source: Statuslabs

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Utilize A Service

This stat is among many that illustrate the significance of online rankings. Now that news of client satisfaction travels this fast, keeping your clients happy is more vital than ever.

57% of customers have searched for companies with more than four stars in 2018, which is up from 48% in 2017.

11% looked just for companies with a best five star rating.

Source: Brightlocal

Over Half Of People Aged 25-34 Wrote Reviews

According to Statista, the younger generations are purportedly the more vocal ones.

Source: Statista

Just 6 Percent Of Customers Don't Rely On Customer Reviews At All

According to customer review statistics, a tremendous 19% of consumers constantly trust online reviews and never a make a purchase without reading reviews.

Source: Statista

83 Percent Of Consumers Don't Trust Advertising

The standard channels to reach clients aren't as prominent as they used to be. Most users who no longer trust advertisements select to take note of consumers' recommendations online.

Source: Statuslabs

Buyers Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done much faster. For that reason, buying decisions are made rapidly.

Online reviews are certainly convincing, yet online marketers haven't necessarily come to value the power of them.

Source: Martech Zone