The Typical Review Length Has Gotten 65% Much Shorter Since 2010

In recent years reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is equivalent to that of a tweet.

Source: Review Trackers

Only 6% Of Consumers Do Not Trust Consumer Reviews At All

According to customer review stats, a massive 19 percent of customers constantly trust online reviews and never a make a purchase without checking out reviews first.

Source: Statista

88% Of Executives Judge Reputation Risk As A Top Business Issue

Reputation management statistics indicate a business's reputation doesn't impact just the consumers. Prospective team members likewise take a look at ratings and read reviews.

Source: Deloitte

72% Of Consumers Will Not Take Action Before They Read Some Reviews

Irrespective of how enticing your marketing is, you still need customer reviews. There's no other way around it. Clients are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Consumer Reviews On Items Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, producers' descriptions are essentially advertisements.

Source: Martech Zone

90 Percent Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about first impressions?

Users get their first impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30 percent of consumers who read client reviews, agree that it increases their buying confidence.

Companies use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. People anticipate to see some negative reviews.

Source: Capterra

82 Percent Of Consumers Visit Review Websites Due To The Fact That They Want To Purchase A Product Or A Service And Wish To Get The Facts About The Businesses Product Or Services.

Review sites are places that customers go to get the truth about a business, product or service . Since they have already formed a purchase decision, users come. The bulk of them (89%) buy within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

83% Of All Young Clients Were Invited To Submit A Review Recently

Of those invited, 80% of customers did submit a review. In general, companies have asked 66% of all customers to give a review on their business.

Source: Brightlocal

Buyers Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done quicker. Buying choices are made rapidly.

Online reviews are undoubtedly convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone

15 Percent Of People Don't Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15% of prospective customers will not even consider doing business with a business they can't discover opinions about.

Source: Statuslabs

61% Of Regional Businesses Have An Average Score Of 4 To 5 Stars

Generally two thirds of companies have outstanding and awesome scores. Only 5% of companies have a score below 3 stars.

Source: Brightlocal

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review statistics reveal user-generated content can do wonders in terms of conversions.

A single review can have an enormous influence on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can provide a mind-blowing 44 percent increase.

Source: RevLocal

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone