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73 Percent Of Customers Think Consumer Reviews Are More Crucial Than Star And Number Ratings
Online review data make it clear individuals aren't pleased with ratings alone.
Written reviews make the stats appear more authentic which is what the would-be consumers are looking for. Practically a 3rd of customers state written reviews are the only feature that makes them think the websites' reviews are useful and appropriate.
Source: Fan and Fuel
70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business
Four reviews may be too few. Most people check out many more reviews to get a clear view of how the business is really doing. Don't depend upon that figure alone.
Source: Brightlocal
More Than Half Of Clients Aged 25 To 34 Wrote Reviews
According to Statista, the younger generations are seemingly the more opinionated ones.
Source: Statista
Google Represents 57.5 Percent Of All Reviews All Over The World
Google remains in the lead here, followed by Facebook as a far-off second.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
USA Consumers Regard "Product Performance" To Be The Most Helpful Detail In Product Reviews
When individuals read reviews, they concentrate on different elements of the shopping experience. However according to online review statistics, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of US clients.
Source: Statista
Negative Reviews Can Increase Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, people spend more than 5 times as long on a website when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo
91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of companies doubt the integrity of online reviews. However, they recognize the massive effect user rankings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.
Source: Career Arc
Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Clients
24% of US shoppers consider reviews as 'incredibly influential'.
To show the importance of online reviews and ratings, did you understand that 81% of consumers will pay more for a product with reviews and those very same consumers are likewise happy to accept slower shipping times for such items.
Source: Turntonetworks
86% Of Consumers Would Consider Writing A Review For A Business
Your clients are your most important resource, and it's not just because of the cash they spend at your business. They will be ready to share it if you give them an excellent experience.
Source: Brightlocal
Only 6 Percent Of Consumers Do Not Rely On Client Reviews At All
According to customer review data, a tremendous 19% of customers always trust online reviews and never ever a purchase without checking out reviews initially.
Source: Statista
52% Of Consumers Rely On A Product More If It Has Negative Reviews Too
We already touched upon the positive and negative reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Consumers expect to see some negative reviews.
Source: Capterra